Email ashivers@johnrwood.com

Marketing Your Home

A Marketing Plan

We utilize some great marketing tools provided by John R Wood Properties but also incorporate electronic and print communication tools to enhance your properties exposure. I will create a custom promotional marketing plan unique to your home.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin elementum dictum orci vitae efficitur. Suspendisse condimentum, nisl id placerat dictum, ipsum neque aliquet orci, eget tincidunt lorem augue et elit. Nulla lobortis fringilla ipsum nec dictum. Etiam ultricies libero eu lacus consequat laoreet. Vivamus gravida, augue rhoncus iaculis pellentesque, metus sapien ullamcorper risus, at mattis lectus orci eu nunc. Vivamus luctus, ex ut finibus interdum, dui felis sodales felis, non fringilla quam nunc a felis. In tempor vitae justo ac scelerisque. Sed placerat imperdiet molestie. Aenean nulla diam, ultricies non massa sit amet, efficitur bibendum massa. Quisque molestie magna nisi, sit amet bibendum purus facilisis vel. Nam sit amet auctor ex. Vestibulum in libero magna.

Morbi vel metus nec ligula vehicula semper. Mauris vestibulum maximus imperdiet. Nam ultricies nisi eu posuere ultrices. Nulla interdum euismod eros, vel rutrum nulla malesuada vitae. Aliquam a magna est. Nunc convallis, lacus venenatis dictum pulvinar, arcu massa tempus urna, non posuere enim velit sagittis est. Praesent lacinia bibendum pellentesque. Proin elit sem, tincidunt in venenatis dictum, maximus a risus. Aliquam placerat imperdiet tellus vitae tempor. Morbi maximus dolor laoreet diam sagittis, eu eleifend dui venenatis. Donec vitae iaculis metus. Phasellus ut dignissim diam, vitae eleifend dui. Integer condimentum sit amet metus vitae ullamcorper. Suspendisse vitae molestie leo.

Suspendisse vehicula sollicitudin tristique. Etiam laoreet consectetur augue, id porta sapien auctor ac. Morbi eu ipsum nec odio ullamcorper condimentum sed sit amet ligula. Nulla tempor justo erat, sed venenatis est vehicula vel. Praesent pharetra dolor sed.

There are several things I do to create as much awareness as possible for your home, including:

  • Enlisting my professional photographer to take multiple quality photos of your home both inside and out which will be seen by Realtors and prospective buyers, locally, nationally and internationally
  • Write ad copy which will appear in advertising publications
  • Write detailed remarks which will appear in the local Multiple Listing Service
  • Design quality marketing materials in the form of color brochures and postcards for target markets
  • Create a narrated virtual tour to be posted on YouTube and social media sites
  • Compose a blog post about your home on Around Town with Alysia and push it out to the social media sites (Facebook, Twitter, LinkedIn)
  • Develop a press release on PR Web announcing your home coming to market
  • Prepare a home book that details all property marketing information, including amenities and features of your home, schools you are zoned for, neighborhood and area information, a floor plan, association information … everything a buyer would need to make a decision on purchasing your home
  • Place on all available internet sites, including Realtor.com, Trulia, Zillow, Around Town with Alysia, John R. Wood
  • Local media advertising:
    • Naples Daily News
    • Naples Florida Weekly
    • Homelook magazine
  • Organize a broker tour of your home giving area Realtors the opportunity to preview it for potential buyers
  • Periodically host an open house
  • Place yard signs and directional signs where permitted
  • Include on my quarterly e-newsletter which is also mailed as a hard copy to a select audience

Moving To Naples?

Purchase this practical & lively guide written by 22-year Naples resident & Realtor, Alysia Shivers.

Quick Search

Recent Posts