Marketing Your Home

A Marketing Plan

We utilize some great marketing tools provided by John R Wood Properties but also incorporate electronic and print communication tools to enhance your properties exposure. I will create a custom promotional marketing plan unique to your home.

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There are several things I do to create as much awareness as possible for your home, including:

  • Enlisting my professional photographer to take multiple quality photos of your home both inside and out which will be seen by Realtors and prospective buyers, locally, nationally and internationally
  • Write ad copy which will appear in advertising publications
  • Write detailed remarks which will appear in the local Multiple Listing Service
  • Design quality marketing materials in the form of color brochures and postcards for target markets
  • Create a narrated virtual tour to be posted on YouTube and social media sites
  • Compose a blog post about your home on Around Town with Alysia and push it out to the social media sites (Facebook, Twitter, LinkedIn)
  • Develop a press release on PR Web announcing your home coming to market
  • Prepare a home book that details all property marketing information, including amenities and features of your home, schools you are zoned for, neighborhood and area information, a floor plan, association information … everything a buyer would need to make a decision on purchasing your home
  • Place on all available internet sites, including, Trulia, Zillow, Around Town with Alysia, John R. Wood
  • Local media advertising:
    • Naples Daily News
    • Naples Florida Weekly
    • Homelook magazine
  • Organize a broker tour of your home giving area Realtors the opportunity to preview it for potential buyers
  • Periodically host an open house
  • Place yard signs and directional signs where permitted
  • Include on my quarterly e-newsletter which is also mailed as a hard copy to a select audience

Moving To Naples?

Purchase this practical & lively guide written by 22-year Naples resident & Realtor, Alysia Shivers.

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