There are several things I do to create as much awareness as possible for your home, including:
- Enlisting my professional photographer to take multiple quality photos of your home both inside and out which will be seen by Realtors and prospective buyers, locally, nationally and internationally
- Write ad copy which will appear in advertising publications
- Write detailed remarks which will appear in the local Multiple Listing Service
- Design quality marketing materials in the form of color brochures and postcards for target markets
- Create a narrated virtual tour to be posted on YouTube and social media sites
- Compose a blog post about your home on Around Town with Alysia and push it out to the social media sites (Facebook, Twitter, LinkedIn)
- Develop a press release on PR Web announcing your home coming to market
- Prepare a home book that details all property marketing information, including amenities and features of your home, schools you are zoned for, neighborhood and area information, a floor plan, association information … everything a buyer would need to make a decision on purchasing your home
- Place on all available internet sites, including Realtor.com, Trulia, Zillow, Around Town with Alysia, John R. Wood
- Local media advertising:
- Naples Daily News
- Naples Florida Weekly
- Homelook magazine
- Organize a broker tour of your home giving area Realtors the opportunity to preview it for potential buyers
- Periodically host an open house
- Place yard signs and directional signs where permitted
- Include on my quarterly e-newsletter which is also mailed as a hard copy to a select audience
